What does your ad spend actually return?
Enter your monthly ad spend and what a funded deal is worth to you. We run it against our published average cost per lead and our fee structure — the greater of $895 per month or 25% of ad spend — to show your monthly profit and return.
Your numbers
What you put into Google Ads each month.
Front-end plus back-end gross on a deal that funds.
Your close rate on leads, start to funded.
Monthly profit after ad spend and fees
$14,324
$20,574 of gross profit from 5.9 funded deals, against $6,250 of ad spend and fees.
Leads per month
117.6
at $42.53 per lead
Management fee
$1,250
25% of your ad spend
Total monthly cost
$6,250
ad spend plus fees
Funded deals
5.9
at a 5% close rate
You break even at 1.8 funded deals per month. Everything past that is profit.
Estimates only. Your cost per lead, close rate and gross profit will differ by brand, market and inventory. The one-time $750 website setup is not included above, and the management fee is the greater of $895/month or 25% of ad spend.
How we get to the number
No black boxes. Here is the arithmetic behind the estimate, using the same fee structure that appears in your service agreement.
- 1Leads per month = your ad spend ÷ our average cost per lead.
- 2Management fee = the greater of $895 per month or 25% of your ad spend.
- 3Total monthly cost = ad spend + management fee.
- 4Funded deals = leads × your close rate.
- 5Gross profit = funded deals × your average profit per funded deal.
- 6Monthly profit = gross profit − total monthly cost. ROI = profit ÷ total monthly cost.
Where our cost per lead comes from
We have managed over $6.8 million in Canadian advertising. Averaged across every campaign we run, a lead costs CA$42.53 in 2026 — down from $68.17 in 2019, and the lowest it has been in eight years. That average is what this estimator uses, so the number you see is the number we actually produce.
Why profit per funded deal matters more than cost per lead
A cheap lead that never funds is the most expensive lead you can buy. Once you know what a funded deal is worth to your store, the only two levers left are volume and your close rate — which is exactly what our campaigns and the AI assistant are built to move.
Want a real plan, not an estimate?
We will build the projections with your own numbers.
Put a real cost per lead behind your marketing.
Month to month, no contracts. A $750 website setup, and management at the greater of $895 per month or 25% of your ad spend.