Google: The Highest Intent

Traffic is the lifeblood of any business. The more people that come to your site, the more potential customers you have (duh). Thankfully there are many ways to increase traffic and lead generation for your dealership online: SEO, PPC advertising, social media marketing are just a few examples. But which strategy offers the highest intent lead?

The answer may surprise you! Google produces an estimated $110 billion in revenue per year from ads alone which means they have billions of dollars at stake when it comes to their search engine algorithms and how we interact with them through our devices. They want us to click on those ads as often as possible because every time we do they make money — it's not a secret!

Google has much higher conversion rates because the intent is so high on the platform. Think about your own internet usage! How often do you find yourself within the search results? Now, think about your own intent?

Is it to find out what the weather looks like today or how high your blood sugar is? A lot of the time, it begins a process of intent to purchase through research, research, and some research with research sprinkled on top.

What do you think Google wants most from their search engine users? To click on ads of course! That's where landing pages come into play. Put simply, their goal is to catch the potential customer at the peak of their intent to purchase with the goal of action.

The Inculeader advertising strategy focuses mainly on Google advertising for good reason. To learn more about how you can match with high-intent customers, go to www.inculeader.com or give us a call at +1 (855) 777-6516.