The marketing engine behind every lead
We run the entire path from ad click to answered lead, so nothing sits untouched while a shopper keeps shopping.
Google Ads management
Search campaigns built around the financing and vehicle queries your market actually types, optimized and reported on every month.
Landing pages & forms
Branded pages and lead forms built under your name, capturing vehicle, trade-in, and credit details up front.
SMS-first follow-up
Every lead gets a text within seconds and keeps getting answered, in short messages people actually reply to.
Email follow-up
Automatic emails for the shoppers who would rather read than text, including document requests when they are ready.
Built for dealers and brokers
Same campaigns, same follow-up engine, two very different ways of working a lead.
Dealerships
- Franchise and independent stores that need financing-ready shoppers, not raw clicks.
- Forms with SMS verification, VIN decoding, and address autocomplete to cut junk submissions.
- Pipeline, calendars, documents, and browser-based calling for the whole sales floor.
Brokers & finance specialists
- Campaigns for shoppers still deciding where to finance, not just what to buy.
- Co-signer and documentation workflows that keep multi-party applications moving.
- AI follow-up that works a lead while you are on the phone with someone else.
Lead types we generate
Every campaign funnels ad spend through a targeted experience built to convert your specific audience.
Credit opportunities
Capture shoppers ready to explore financing and credit options.
Test drive bookings
Turn interest into showroom visits with booked test drives.
Trade-in offers
Generate trade-in valuations that open upgrade conversations.
Custom lead types
Vehicle inquiries, service leads, and whatever your store needs.
Your Inculeader leads, simplified
A free CRM built for dealers and brokers. Manage your leads, customers, and billing alongside Inculeader, all in one place.
Drag-and-drop pipeline
See every lead across all your brands at a glance. Drag them through custom stages so nothing slips through the cracks.
AI-powered lead assistant
A coachable, goal-oriented AI that texts your leads and gets things done. Deploy it to complete a full credit application, find a co-signer, or book a test drive, all on its own.
Automatic lead capture
Every ad campaign routes leads straight into your pipeline. No manual entry, no missed opportunities.
Content Box
Upload lot tours and vehicle photos once. Inculeader pulls them straight into your ads, no back-and-forth.
SMS and calling in one place
Call the customer or co-signer right from the lead, or dial any number manually, all in-app. Text conversations stay with the lead too.
Notes & follow-ups
Jot down what matters and set reminders so you never forget to call a lead back. Stay on top of every deal.
AI that works your leads when you cannot
The assistant never quotes prices, rates, or approvals — it qualifies, answers, and keeps the conversation alive.
An AI assistant that texts your leads
Coached on your store, it opens the conversation, answers questions, and gathers the profile details your team needs — in short messages under 160 characters.
White-label forms that qualify
Your logo, your colour, your domain. Phone verification by SMS, VIN decoding, and address autocomplete mean fewer fake submissions and cleaner data.
Calls from the browser
Dial and receive calls inside the CRM, with recordings and history attached to the lead instead of scattered across handset logs.
Follow-up that does not quit
Leads who go quiet are re-engaged on a 15-minute, 3-hour, and 24-hour ladder, then moved into a long-term nurture until they reply.
The Inculeader CRM is $399/month + GST
Lead pipeline, branded forms, calling, and the AI assistant. Start with a 7-day free trial, or become an Inculeader lead generation client and the CRM is included.
How it works
From first conversation to leads in your pipeline.
Build your outline with AI
Our assistant guides you through your goals, ad spend, lead types, and billing to draft a tailored plan.
Review with Andrew
Book a call to walk through your outline and finalize launch details.
Sign & set up billing
Sign the service agreement and add your card for the setup fee and monthly billing.
Leads flow into your CRM or ours
We launch your targeted experience and route leads to your in-house CRM, or ours, a free AI-powered CRM by Inculeader.
Eight years of cost-per-lead data
We have tracked the average cost per lead across every campaign we manage since 2019. The 2026 agency-wide average is CA$42.53, down from CA$68.17 in 2019 — the record you can hold us to.
Our agency-wide average cost per lead
Based on CA$6,829,333.47 of advertising spend managed in Canada.
Every campaign we manage, averaged by year.
Groups we've worked with
What clients say
Recommendations from dealers and partners who've worked with Inculeader.
I've worked with Andrew for 6 years and he is everything you want in a lead provider. Prompt. Transparent. Strong supply and stronger leads. Data driven and open to discussion how we can win together.
Tom Abram
General Manager at Go Auto
Worked with Andrew but at different companies · March 5, 2026
Car loan leads across Canada
The same SMS-first system, built for dealers and brokers in every province.